Sonja Christ-Brendemühl

Research Associate

Sonja Christ-Brendemühl studied business administration with a focus on Marketing, Organization, and Psychology at University of Mannheim. In her thesis titled "Antecedents and Consequences of Customer Orientation in After Sales Services", she analyzed how service employees customer orientation in the automotive industry is related to job satisfaction, citizenship behavior and commitment.

After her studies, she worked for more than seven years for Manpower Group Germany, Eschborn, in positions such as corporate communications specialist and manager communications.

Sonja joined the Institute for Management at the University of Koblenz-Landau in April 2018 and is currently working towards a PhD in the field of digitization of people-intensive services such as hospitality and gastronomy.