E-Business Ventures

Summer Academy Course

Google, FaceBook, StudiVZ, or YouTube are famous examples of how to make money out of an initial business idea. However, these are just the famous examples. There are many other successful start-ups, especially in the area of small and medium sized firms. Beside the size of their success, these kinds of firms have one thing in common: they are driven mainly by the character of the founder and an innovative idea. The combination of both forms the term Entrepreneurship. Reflecting the growing importance of the global marketplace and the increasing number of business opportunities, this course offers insights into founding sustainable firms out of an innovative idea through entrepreneurship and into managing their growth. Methodically we will make use of case studies and success stories from different industries as well as theoretical frameworks and proven concepts.

www.uni-koblenz.de/summeracademy

Adressees

Master Students in Information Management and Information Systems

Specialization in Information, Technology and Management

Overview

This course in Business Entrepreneurship will cover, but is not limited to, the following areas: Social Entrepreneurship, Scientific Entrepreneurship, Business Entrepreneurship, Small and Medium Sized Companies, Start-ups, Creativity, Invention, Innovation, Intellectual Property, Personality, Entrepreneurial Mindset, Business Plan, Financing the new Venture, Managing the Growing of the new Venture. By the end of this course students should have:

1. A sound understanding of the difference between Social, Business and Scientific Entrepreneurship and of the characteristics of entrepreneurial settings
2.  An understanding of how the interaction of creativity, invention, personality and motivation lead to new business models
3. Some theoretical and practical knowledge on how venture capital firms interact in the area of start-up firms
4. The basic knowledge to write your own Business Plan
5. An ability, in any business situation, to identify the critical issues and to predict possible evolutions

The form of the exam will be discussed in the first session.

For University of Koblenz students: The Summer Academy course E-Business Ventures is equivalent to the lecture Entrepreneurship, Technology and Innovation Management in module IMHK05. For those students who are interested in a completion of the module IMHK05 Entrepreneurship, Technology and Innovation Management, a tutorial will take place PRIOR to the Summer Academy. For further details about the Summer Academy click here.

 Literature

• Hisrich, Peters, Shepard: Entrepreneurship, McGraw-Hill, 7th edition, 2005.