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New Marketing Book launched by Gianfranco Walsh and Co-Authors

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Gianfranco Walsh and his co-authors, Alexander Klee and Thomas Kilian, have just launched a new marketing book entitled “Marketing: Eine Einführung auf der Grundlage von Case Studies” (Marketing: An Introduction on the Basis of Case Studies). At almost 550 pages long, the marketingtext by Walsh and colleagues, that retails for €35, is a comprehensive introduction to Marketing.

 
The book is loaded with ideas and concepts that will help students appreciate the complexities of making marketing decisions. In addition, the book provides numerous examples to illustrate the application of marketing principles and theories in companies, as well as a case study at the end of each of the thirteen main chapters. The aim of the cases is to put students in a manager's shoes. Walsh, Klee and Kilian strongly believe in the case method, which enables students to analyse real-life business scenarios, dilemmas and decision making. Perhaps not surprising then, Walsh, Klee and Kilian have already received many positive endorsements for their new book, from both leading academics as well as captains of industry, such as Utz Claassen, the former CEO of ENBW. More information are available at:
 
What
  • Termin AG Walsh
When Oct 12, 2009 02:30 PM to
Oct 12, 2012 02:30 PM
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