Online Consumer Behavior

This module consists of lecture (2 SWS) and seminar (2 SWS)

Aims of the module

Students understand the characteristics of consumer and purchasing behavior on the Internet and can thereby design the marketing process of Internet companies. In particular, students can analyze consumer behavior in different contexts. Referring to the traditional marketing, students master the tools of online marketing and are able to distinguish those from the classical marketing mix instruments.


Important Dates

    • The lecture is given in form of a bloc seminar on Friday, 10/11/2017 from 2 pm until 8 pm and on Saturday, 11/11/2017 from 8 am until 6 pm.
    • Room: F building, Room 313
    • Lecturer: Dr. Eva Hammes


  • Exam (Hauptklausur): 24/01/2018 from 4 pm until 6 pm, room A 213 
  • Exam (Nachklausur): 05/04/2018 from 10 am until 12 pm, room A 213