New Product Development

Course details:

New products and services development and management is among the most important taks on executives agenda. This is a fast-moving, interactive course, based on real-life experiences. Cutting edge business cases, as well as the newest thinking in product management, will be utilized throughout the course. Each student will have the opportunity to present a product that has flopped and discuss why it was unsuccessful. In addition, each student will be a member of a product team with fellow students and generate a New Product Development Plan for approval by the CEO (the instructor).

All students are expected to attend all classes and be on time. Missing one class means missing a significant part of the overall course material. Students are further reqeuested to prepare the cases assigned to a lecture. It is recognized that many students work a full time job that may require business travel and that illness does occur. All absences and tardiness must be discussed with the instructor in advance.

There is no textbook for this class. We will primarily work with powerpoint slides and cases. If you want to have something to read, I recommend Crawford and di Benedetto.

  • Crawford, M.; di Benedetto, A. (2011). New products management. 10th edition. McGraw-Hill.


The module "New Product Development" (04IM2008) consists of two parts; a lecture and a seminar. For the lecture, two different aspects will contribute to a mark:

  • 60 min exam at the end of the semester (June 26th) [75%]
  • Case analysis [25%]

The seminar starts in the second half of the semester and will (hopefully) finish before end of September. The seminar consists of two parts:

  • Written Essay [75%]
  • Scientific Presentation [25%]

You will receive one final mark for both lecture and seminar (worth 6 ECTS points).

Please register via KLIPS for the OVERALL EXAM (including both seminar and lecture) (Klips Exam Number: 422008) -- not open before June


Here you will find slides used for the lecture and the seminar as well as additional material such as case studies.

2017/05/08   Session 1 [pdf]    Introduction
2017/05/15 Session 2 [pdf] Opportunity Identification Session 1 [pdf]
2017/05/22 Session 3 [pdf] Sources of Innovation
2017/05/29 Session 4 [pdf] Open Innovation and Platform Business Session 2 [pdf]
2017/06/12 Session 5 [pdf] Open Innovation and R&D Strategies
2017/06/19 Session 6 [pdf] Open Source Software
2017/07/17 Session 9 [pdf] Case Study
Case Eclipse A [pdf]
Eclipse B [pdf]
Mozilla [pdf]
Homework Case [pdf]



Please find first results here:

- Your presentations [pdf]

- FINAL RESULTS [pdf] as of Nov 17th, 2017


The seminar consists of a written essay and a presentation. The essay has to be submitted until 31st of August, 2017 the latest!!!

For questions, please contact one of the following supervisors via mail (please see HERE, who your supervisor is AND which topic number you have.)

  • Mario Schaarschmidt
  • Raoul Könsgen
  • Stefan Ivens

Presentations start 19th of June, 2017, 16.00 h for Group 1, and 19th of June, 2017, 17.00 h. for Group 2

Please be reminded, We plan four presentations about 10-12 minutes per slot. But if you are fifth in the lost, be prepared to present even one week earlier - in case of a group is absent!!!

NOTE: The numbering has changed slightly to what was presented in the first seminar session! Please look into the sheet mentioned above!

Seminar 1DateSeminar 2Date
Topic 1 2017/06/19 Topic 1 2017/06/19
Topic 2 2017/06/19 Topic 2 2017/06/19
Topic 4 2017/06/19 Topic 3 2017/06/19
Topic 7 2017/06/19 Topic 6 2017/06/19
Topic 9 2017/06/26 Topic 7 2017/06/26
Topic 10 2017/06/26 Topic 10 2017/06/26
Topic 11 2017/06/26 Topic 11 2017/06/26
Topic 12 2017/06/26 Topic 15 2017/06/26
Topic 13 2017/07/17 Topic 17 2017/07/17
Topic 14 2017/07/17
Topic 16 2017/07/17