Fallzahl Standort Koblenz: 1 (Warnstufe Gelb bis 12.02.2021) Maßnahmenkonzept

New Business Development

Course details:

New products and services development and management is among the most important taks on executives agenda. This is a fast-moving, interactive course, based on real-life experiences. Cutting edge business cases, as well as the newest thinking in product management, will be utilized throughout the course. Each student will have the opportunity to present a product that has flopped and discuss why it was unsuccessful. In addition, each student will be a member of a product team with fellow students and generate a New Product Development Plan for approval by the CEO (the instructor).

All students are expected to attend all classes and be on time. Missing one class means missing a significant part of the overall course material. Students are further reqeuested to prepare the cases assigned to a lecture. It is recognized that many students work a full time job that may require business travel and that illness does occur. All absences and tardiness must be discussed with the instructor in advance.

There is no textbook for this class. We will primarily work with powerpoint slides and cases. If you want to have something to read, I recommend Crawford and di Benedetto.

  • Crawford, M.; di Benedetto, A. (2011). New products management. 10th edition. McGraw-Hill.


The module "New Business Development" (04IM2008) consists of two parts; a lecture and a seminar. For the lecture, two different aspects will contribute to a mark:

  • 60 min exam at the end of the semester [voluntary]
  • Presentation [mandatory, but non-graded]

The seminar consists of two parts:

  • Written Essay [75%]
  • Scientific Presentation [25%]

You will receive one final mark for both lecture and seminar (worth 6 ECTS points).

Please register via KLIPS for the OVERALL EXAM (including both seminar and lecture) (Klips Exam Number: 422008) -- not open before June


Here you will find slides used for the lecture and the seminar as well as additional material such as case studies.


The access code will be announced in the first lecture. If you are facing any difficulties with the access, please contact Sonja Christ-Brendemühl.



The seminar consists of a written essay and a presentation. The essay has to be submitted until 31st of August, 2019 the latest!!!

For questions, please contact your supervisors via mail 


NOTE: For further information, please download the materials.