Master Vorlesung/Seminar Integrated Business Design

Lecture course offered as part of the Summer Academy

Seminar is a block seminar held during the Summer Academy with the final deadline for the exam work (Paper) after the Summer Academy.


Wahlweise Anrechnung auf die folgenden Kurse aus dem Modulhandbuch für Wahlpflicht Informatik und Wirtschaftsinformatik:

You have the choice of the following courses:

  • IMBH04: Medienmanagement
  • IMHK04: Wissens- und Kooperationsmanagement
  • IMHK05: Entrepreneurship, Technologie- und Innovationsmanagement
  • WIPS02: Business Software
  • WIPS04: Collaborative Business


On this web site you will find information about:

1. Vorlesung

2. Seminar

Information in Klips:

1. Vorlesung

Master Lecture Course (Vorlesung) Integrated Business Design




Prof. Dr. Susan Williams

Time, Place, Meetings

Details to be published in the Summer Academy timetable.

Assessment and Grading

The Grade for the complete module is allocated 50:50 between the Lecture Course (Vorlesung) examination grade and the Seminar grade. Both parts must be completed successfully in order to pass the module.

Examination (Lecture course)

The examination for the Lecture Course is a project report.
Submission date: To be announced

Credit points

Lecture Course (Vorlesung) (2 SWS): 3 Credit Points

Seminar (2 SWS): 3 Credit Points

Total (4 SWS): 6 Credit Points

Lecture Course Description

In times of economic crisis and increasing competition companies need managers who are able to design and develop innovative and sustainable business concepts. These may be in the form of new business products and services for customers or as improvements to the organisation’s internal business processes.

This course focuses on the methods and tools for developing and representing new business designs and information systems (IS)-enabled business innovations. It aims to provide graduates with the necessary skills and knowledge to successfully operate in complex and evolving business environments. It brings together different business areas such as strategy, innovation and information & technology management and provides a critical and practical introduction to the theories, models, frameworks, tools and techniques for designing sustainable business initiatives.

The purpose of the course is to provide students with a comprehensive overview of a range of analysis methods for professional practice (design methods). A special focus is put on process design as well as product & service design. The course will enable participants to design innovative business concepts / business cases for a given company. The course draws from a range of areas including strategy, planning, product design, internal value generation and organisation. Specifically, students will critically evaluate and apply appropriate methods and tools for representing and communicating innovative business designs and concepts. We investigate how these activities can be integrated and how the various theories, methodologies, tools and techniques assist in developing innovative business models and supporting business processes. The course emphasises a shift of focus from business administration to business agility and the design of sustainable business improvements, products and services.


On completion of the course, students will be able to:

  • Describe, apply and evaluate the concepts, theories, methods, and models of the course
  • Understand and explain relevant areas of integrated business design
  • Analyse and describe a company’s competitive position and identify innovation potential
  • Develop and design innovative business concepts and cases
  • Critically evaluate the available methods and successfully apply tools and techniques.

Key curriculum areas include:

Ideation, innovation and planning – creative thinking to identify and represent business opportunities and preparing business cases and design briefs for new products, processes and services

Information Systems enabled process innovation – undertaking business process analysis and design activities to develop integrated business solutions.

Benefits realization – identifying and managing benefits arising from new business products, processes and services.

Supporting tools and techniques – critical analysis of the range and scope of tools to support the above activities.

Teaching method:

The course is designed around a model of experiential and collaborative learning. The students will critique, experiment with and evaluate the discussed concepts, methods and techniques in mini workshops and apply them in mini projects. Participants will be put in the role of innovative business managers working on an IS-enabled business innovation and will identify challenges, prepare alternative designs and create feasible solutions in class.

The project will be based on the daily design activities building into a design project/design portfolio and a critical reflective review. Building on the readings and learning activities the students will develop an individual learning portfolio. This will include their individual reflections on the purpose, applicability, strengths and limitations of the different methods and frameworks covered in the course. The portfolio is a personal learning journal and will be the source of the final exam paper.

The course is directed towards students interested in the development of innovative and sustainable business concepts. It provides participants with the necessary skills for creative business design. The lessons provide the student with the necessary theoretical concepts and the workshops give them an opportunity to gain hands-on experience in the use of the concepts.

The course’s development of personal competences:

The course consists of theoretical and applied parts. In the theoretical part we will review and critique a range of theories, concepts, models, frameworks and techniques. In the applied part we will use the theories, tools and techniques to develop innovative business concepts. In both parts, students take the role of managers and design team members. They learn to creatively design business models and business processes – an ability that will later be expected in leading management positions.

Exam: project report

UNIKO Students please note:

This course is complemented by a Seminar, which takes place alongside the Summer Academy. Together, these two courses form the Master’s module “Integrated Business Design”. The Seminar has to be successfully completed. There is no possibility for any alternative work to pass the full module.

2. Seminar

Seminar Description

Seminar Integrated Business Design

The Seminar addresses key topics in the area of Integrated Business Design. Working individually students will prepare a review paper on a key topic in the area of Integrated Business Design. The paper will be a synthesis of the current academic and professional literature in the topic area (papers and journal articles).