Number of cases campus Koblenz: 0 (warning level Grün) Action plan


General Focus

Empirical-quantitative research in the field of service, media and media-supported service innovation management


Research Topics

Emotions in service interactions (on customer and employee side), emotions and online customer engagement behavior in social media, innovation resistance, co-creation



  • Structural Equation Modeling
  • Experimental research
  • Longitudinal research designs
  • Secondary data analysis