Project Title

CustomB2B - Customizing as a customer-open B2B (Business to Business) service for the development of innovation-oriented software and engineering services.

Short Description

The aim of the project is to gain a deeper, conceptualized understanding of the customizing of standard components for customer-open innovation processes.

Through the consideration of two economically relevant B2B service sectors, generalized knowledge can be gathered.

In particular, the potential for standardization should contribute to increasing the productivity of B2B services.


German Federal Ministry of Education and  Research (BMBF)

Administration: ‘’Work Design and Business Services’’ - Research Center of the Federal Republic of Germany for Aerospace; (PT-DLR)


Duration: August 1, 2010 until July 31, 2013

Project Partners:

University of Koblenz - Landau, working group CMER

Institute for Business Information Technology in DFKI

ATW Assembly & Test World Wide GmbH, Neuwied



Prof. Dr. Harald von Korflesch
Mario Schaarschmidt