Jeanine Krath

Research Associate (Research Group von Korflesch)


Jeanine Krath is a PhD student at the University of Koblenz-Landau and a research associate in the working group von Korflesch at the Institute of Management and ZIFET. She completed her M.Sc. in Information Management and a B.Sc. in Psychology and Management at the University of Koblenz-Landau. Currently, she is working in a trinational INTERREG research project to establish a knowledge and technology transfer network in the Upper Rhine region (KTUR) and supports the introduction of gamified learning principles in online teaching. She also founded the doctoral network "Junges Forschen" (Young Research) at the University of Koblenz-Landau to strengthen the interdisciplinary exchange between doctoral students and to support students in their first scientific publication experiences.

Research focus

Gamification and Serious Games

Game-based learning

(Employee) Motivation and Behavior

Sustainability management, CSR


Conference papers

Krath J., von Korflesch H.F.O. (2021) Player Types and Game Element Preferences: Investigating the Relationship with the Gamification User Types HEXAD Scale. In: Fang X. (eds) HCI in Games: Experience Design and Game Mechanics. HCII 2021. Lecture Notes in Computer Science, vol 12789. Springer, Cham.

Krath, J., Silva, S. & von Korflesch, H. F. O. (2021). Gamification for sustainable employee behavior: a systematic review informed by goal-setting theory. 21st Annual Conference of the European Academy of Management (EURAM), 16.-18. Juni 2021.

Krath, J., & von Korflesch, H. F. O. (2021). Designing gamification and persuasive systems: a systematic literature review. 5th International GamiFIN Conference, 7.-9. April 2021.

Workshop presentations

Krath, J. (2020). Gamification for sustainability management: a systematic review. Annual Ph.D. conference for sustainability management, 15. Juli 2020, Leuphana Universität, Lüneburg.

Krath, J., (2020). Social entrepreneurial strategy: development of a strategy framework for social start-ups. FGF Arbeitskreistreffen für Social und Sustainable Entrepreneurship, 6.-7. März 2020, Flensburg.

Field of activities

Research associate in the "KTUR - Knowledge Transfer Upper Rhine" project

Research associate of the AG von Korflesch (teaching)