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Bachelor Vorlesung/Übung Integrated Business Design

On this web site you will find information about the course: Integrated Business Design (IBD).

Please note: IBD is a Bachelor level course and is not available to Master's students.

NOTE: The first meeting for the IBD course is:

Wednesday 28.10.2015 08:30 a.m. in Room A213

Integrated Business Design is a course module designed for students completing the Bachelor of Wirtschaftsinformatik degree programme. The course is intended as a capstone course that brings together different aspects of the WI programme and may also be taken by any student who has completed the prerequisites (see below). The course is a 6ECTS module (lecture+exercise). The lecture and exercise are combined and must be taken together in the same semester.

To participate you must have already successfully completed the following courses: EWVI and at least two of: CSCW, EIM, BAS, Systemanalyse, Project Management.

The course comprises a series of lecture/workshops and attendance is required.


Bachelor Lecture Course (Vorlesung) Integrated Business Design




Prof. Dr. Susan Williams

Time, Place, Meetings

Wednesday 08:30-12:00

Room A213

Assessment and Grading

The Grade for the complete module is allocated 50:50 between the Lecture Course (Vorlesung) examination grade and the Exercise grade. Both parts must be completed successfully in order to pass the module.

Examination (Lecture course)

The examination for the Lecture Course is a written examination (90 minutes)
Date: To be announced

Credit points

Lecture Course (Vorlesung) (2 SWS): 3 Credit Points

Exercise (2 SWS): 3 Credit Points

Total (4 SWS): 6 Credit Points

Lecture Course Description

In times of  increasing competition companies need managers who are able to analyse, design and develop innovative and sustainable Iinformation systems (IS)-enabled business concepts. These may be in the form of new business products and services for customers or as improvements to the organisation’s internal business processes.

The purpose of the course is to provide students with a comprehensive overview of a range of analysis methods for professional practice (design methods). A special focus is put on process design as well as product & service design. The course will enable participants to design innovative business concepts / business cases for a given company.

On completion of the course, students will be able to:

  • Describe, apply and evaluate the concepts, theories, methods, and models of the course
  • Understand and explain relevant areas of integrated business design
  • Analyse and describe a company’s competitive position and identify innovation potential
  • Develop and design innovative business concepts and cases
  • Critically evaluate the available methods and successfully apply tools and techniques.

The course is designed around a model of experiential and collaborative learning. The students will critique, experiment with and evaluate the discussed concepts, methods and techniques in mini workshops and apply them in a group project. Participants will be put in the role of innovative business managers working on an IS-enabled business innovation and will identify challenges, prepare alternative designs and create feasible solutions..

Exercise Description

Exercise Integrated Business Design

The exercise is conducted in combination with the lectures and involves business research and the design of an IS-enabled change in a case study organisation.

Full details of the lecture and exercise requirements will be provided in the first lecture in Week 1 of Semester.