Institute for Communication Psychology and Media Education
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Sep 14, 2020
New publication on microtargeting in social media
A new study by Stephan Winter, Ewa Maslowska (University of Illinois) and Anne Vos (University of Amsterdam) investigated the persuasiveness of social media ads that are personalized for different traits (e.g., when extraverts are shown ads that highlight social situations).
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May 30, 2020
ICA presentations and co-authorships
These submissions successfully made it to this year's ICA in Australia, which unfortunately took place virtually due to the corona pandemic:
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Mar 17, 2020
Corona crisis: IKM team available via email
Even if normal university operations are severely restricted due to the Corona crisis, the employees of the IKM will still be available for you. The best medium for this is currently email (see addresses on the homepage).
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Jan 29, 2020
New publication: #Opinionleaders: a comparison of self-reported and observable influence of Twitter users.
A study by Stephan Winter, German Neubaum, Stefan Stieglitz and Björn Ross analyzes whether and to what extent the self-assessed impact as opinion leader differs from the actual reach on the Twitter platform.
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