Dr. Uli Gleich

Visiting hours: Mon: 12:30-13:45
+49 6341 280-36711 (secretary's office)
D-76829 Landau, Germany; Fortstraße 7; Building K; Room K5.22a

Research interests: 

  • Parasocial Interaction and Parasocial Relations (Imagined Interaction, PSR as a form of investment, PSR and self-concept / identity)
  • Consumer Brand Relationships (types of CBR, anthropomorphism and CBR, brand personality and self-concept)
  • Celebrity Endorsement and Advertising effectiveness (Multiple Endorsement and Credibility; Negative Publicity and Celebrity Endorsement effectiveness; Celebrity Endorsement and PSI / PSR)